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Project: The Douglas Hyde rebrand
Work: Brand Identity and Environmental Design
Client: The Douglas Hyde
Manufacturer: Think Design
When: 2020–2021
Brand
The Douglas Hyde Gallery is a jewel in Dublin’s arts scene; it just needs to proclaim itself more proudly, joyfully and visibly and to project a warm welcome to all.
We were commisoned for a major rebrand and website project for The Douglas Hyde Gallery in 2020.
A gallery in essence is an architectural space, thus the identity was inspired by aspects of its architectural features. The concrete ceiling of the gallery and the Trinity Arts Block became the catalyst for the logo and subsequently the brand identity and look and feel of the website. The rounded shape of the ceiling cells create a tension between sharpness and smoothness and of the negative and positive space.
Project: The Douglas Hyde rebrand
Work: Brand Identity and Environmental Design
Client: The Douglas Hyde
Manufacturer: Think Design
When: 2020–2021
Brand
The Douglas Hyde Gallery is a jewel in Dublin’s arts scene; it just needs to proclaim itself more proudly, joyfully and visibly and to project a warm welcome to all.
We were commisoned for a major rebrand and website project for The Douglas Hyde Gallery in 2020.
A gallery in essence is an architectural space, thus the identity was inspired by aspects of its architectural features. The concrete ceiling of the gallery and the Trinity Arts Block became the catalyst for the logo and subsequently the brand identity and look and feel of the website. The rounded shape of the ceiling cells create a tension between sharpness and smoothness and of the negative and positive space.
Signage
An important part of this comprehensive rebrand was to design low impact signage for the entrance, foyer and some designated exterior points to guide visitors through the Trinity campus as well as to welcome passersbys into the percieved intimtidating gallery space. All signage is movable, lightweight and vinyls can be pieled off and replaced whilst stands and structured can be used again and again. The signage is made of orange perspex and the entrance window fronts and covered in an orange vinyl to contrast with the gray concrete.
An important part of this comprehensive rebrand was to design low impact signage for the entrance, foyer and some designated exterior points to guide visitors through the Trinity campus as well as to welcome passersbys into the percieved intimtidating gallery space. All signage is movable, lightweight and vinyls can be pieled off and replaced whilst stands and structured can be used again and again. The signage is made of orange perspex and the entrance window fronts and covered in an orange vinyl to contrast with the gray concrete.